Walking Iron Bed and Breakfast is celebrating our 15th year in business in 2014! Karisa and I have welcomed thousands of guests from around the world and, like any business, we’ve experienced the ups and downs of the economy. When we opened in 1999, our goal was to provide an amazing lodging experience based upon what we desired when traveling- historic, luxurious surroundings, private baths, delicious food- something special and unique. Our goals have not changed, but occasionally, our clients do!
Based upon a recent study, the experience you’ll have at Walking Iron Bed and Breakfast, is much desired by today’s traveler! Sorry, cookie-cutter hotels, you’re just not cutting it!
Hotels are in danger of failing to adapt to a new breed of guest whose needs and demands are entirely different to those of previous generations.
This is the conclusion of a new study in the changing nature of hotel guests undertaken by global hotel consultancy HVS London.
The report, ‘A New Breed of Traveler’, says the impact of rising affluence, globalization and technology has led to modern hotel guests valuing experiences and the feeling of ‘being connected’ over traditional hotel luxuries.
“It seems that many hotels have barely changed over the last decades- still consisting of the same in-room amenities, the same heavy curtains, the same check-in process, and the same small desk. This is no longer a place where the modern-day traveler feels at home,” states report co-author HVS associate Veronica Waldthausen
“This new segment of traveler is no longer looking for white-linen service, bellboys to carry their luggage up to their room or a concierge. When the current generation of young travelers enter a hotel, they want to feel completely at home, connected and to be in a setting where they can be part of an experience,” she adds.
The study, which includes interviews from leading hotel executives, outlines the fact that the new generation of travelers see luxury more in the storytelling of having an experience.
Rooms are changing too, with many lifestyle hotels having smaller rooms as guests spend more time in social places. Desks are becoming less necessary in the room, as people prefer to sit on chairs or on beds to work when using their laptop or tablet.
“Guests are looking for a home-away-from-home. The new era is about participating in an experience, rather than flaunting wealth. Travelers today don’t want to feel like they are in a corporate setting, but thrive in environments where they can interact with people, be it face-to-face or virtual. They want everyone to participate and don’t mind interacting with new people,” says co-author Arlett Oehmichen, HVS London director.
“The new-breed of ‘lifestyle’ hotels have adapted, differentiating themselves in both style and service and are offering a new kind of product that is comfortable and simple, a place where guests can become part of an experience by interacting with the people that live there as well as staff. There will always be a market for wall-to-wall luxury, but it is lifestyle hotels that are prompting change throughout the industry,” Oehmichen concludes.
So we’re looking for you- the new breed of traveler, to allow us to welcome you to Walking Iron Bed and Breakfast, a Villa by the Stream, where we are as committed now to providing you with that special experience that you won’t find just anywhere…Oh, you’ll find all the same amenities that a cookie-cutter hotel will provide (and more!)…but the one thing they can’t provide is the lasting memory of a special experience. Savor the passage of time- at Walking Iron Bed and Breakfast!